How to Be the Master in Your Field
Pablo Picasso created paintings the world has marveled at for decades. Looking with awe at these masterpiece creations, it would be perfectly logical to imagine that the distinctive brush strokes were...
View ArticleHow to Beat a Low Price Competitor
Every industry and every business tends to have at least a few competitors who know only one way to compete: unreasonably low pricing. These businesses undercut pricing so much that few make any...
View ArticleDo You Have Customers or Clients?
Most business owners and company executives use the terms “customers” and “clients” interchangeably without fully realizing that there is a meaningful difference between the two. Understanding the...
View ArticlePlease Don’t Buy!
One of the most important steps you have to take in order to attract ideal customers and grow your business is to actually know who those ideal customers are. That’s the first step that many...
View ArticleDirect Mail is alive and kicking!
You may have heard the hype that direct mail has died and gone to junk mail heaven. Don’t believe it. That talk comes from people who have never learned how to use direct mail correctly and effectively...
View ArticleBeware the Cycle of Doom
The cycle of doom is the nightmare of every business owner and salesperson who works to attract prospects and customers. It occurs when you find yourself without a steady, predictable stream of...
View ArticleOptimism, Poetry, and the Entrepreneurial Spirit
Optimism is not a trait born necessarily out of good fortune. Edgar Guest was 11 years old in 1893 when his father lost his job. Barely a year earlier, the family had emigrated from Birmingham,...
View ArticleContent Marketing: An Age-Old Strategy that Still Works Today
Content marketing has become one of the buzzwords in the business marketing world. Many claim this is a new way to market. That is not correct. Providing valuable content to lure prospects and visitors...
View ArticleTimes They are a Changin’
If your business is planning to rebrand itself (whether through a name change, a new logo, a corporate identity design, a business merger, or some other means), remember the name and/or logo is not...
View ArticleRed, White & Roasted Brand Campaign
Branding through design and marketing communications Today we will be discussing branding, design, website design, printing, and marketing communications. Hye Meadow Winery, located in Hye, Texas, is...
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